‘Drag Race’ Star Manila Luzon Defends 2021 LGBT Jack Daniel’s Campaign

The 2021 Jack Daniel’s campaign featuring drag queen superstar Manila Luzon is a perfect example of how data analytics and data science can be used to create successful marketing campaigns. By analyzing consumer data, Jack Daniel’s was able to identify a key demographic – LGBT+ individuals – that would be most receptive to their message. … Read more

Kelsea Ballerini Stands by CMT Performance with Drag Queens Despite Backlash

Kelsea Ballerini has been making waves in the country music industry since she released her debut album in 2015. Her most recent performance on the CMT Music Awards was no exception. Ballerini took the stage alongside drag queens, and the performance has been met with both praise and criticism. The performance featured Ballerini singing her … Read more